Most sales representatives spend a majority of their time setting appointments, a task they generally dislike. Despite being a key driver of outbound sales, appointment setting is often the most under-trained and undervalued business sector. Outbound sales-focused companies collectively spend billions of dollars each year on setting appointments. Yet, their sales reps often average just a couple of hours of productive work daily and rarely follow up on leads.
In fact, over 30% of leads are never followed up after an initial rejection, and 44% of salespeople give up after one follow-up call. Fortunately, founders Michael Curtis, Keith Crum and Syed Taiyab have developed a win-win solution with their company BRAIN.
BRAIN’s focus is not merely on implementing technology but on redefining the possibilities of how outbound sales-focused companies connect with their customers. They urge their client’s to envision a world where their sales reps get to do what they are good at: Selling. Meanwhile, BRAIN takes all the weight of outreach and follow-up off the sales reps hands. No more having to spend thousands of hours per year on calls, one-off follow-ups and tedious tasks.
BRAIN’s CORTEX platform revolutionizes sales as the first trimodal, done-for-you sales platform. CORTEX delivers an integrated solution of Voice A calling, AI Video Clones and AI Chat working seamlessly together to handle all appointment setting, follow-up and data enrichment.
These tools are designed to automate and enhance the appointment-setting process. CORTEX reduces appointment-setting costs by 3-5 times, requires zero management and operates with output levels unattainable by humans. This efficiency allows businesses to focus on closing more deals, gaining data-driven insights and scaling operations effectively.
BRAIN’s flagship service, Voice AI for sales, combines authentic natural voices with artificial intelligence and utilizes it to speak life-likely while rapidly improving its abilities with every interaction. It simultaneously increases the quality and quantity of client conversations to levels beyond human capability. It offers 1,000,000+ daily calls, custom voice cloning, multiple languages, emotional intelligence and high sales expertise. BRAIN is embracing this changing tide in the workplace and aiming to improve it by design.
The BRAIN team’s combined expertise and commitment to ethical innovation have positioned them well within the future of AI’s utilization and implementation. In doing so, platforms such as CORTEX seek beneficial outcomes not only on a micro level (for the individual business) but also on a macro level (for the industry as a whole).
In respect to vision, BRAIN’s founder’s believe that in the journey of pioneering innovation, the true measure of success, isn’t found in numbers but in the impact and change one can create. The intrinsic fabric that defines their pursuits is characterized by BRAIN’s core principle:
You may not be able to predict the future, but you can create it.
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